When you hear the name Justin Serrao in passing, you don’t immediately think talented singer songwriter only, but you think talented singer songwriter, live performer, strategic networker and successful music business entrepreneur! Justin describes his music as a fusion of acoustic and country rock and at the age of 26 has released his second album.
2001 was the year that Justin kicked off his career in music as the lead in a punk rock band 74%stupid. He later played the bass with Grounded who’s single ‘Getting Tired’ received extensive airplay. Being the observant person Justin is, he learned from being in other bands and decided to start his own band called Smash and Grab and at the same time, he explored his song writing abilities as well as his lead guitar skills.
In 2011, Justin saw the many marketing and exposure opportunities associated with being a part of Idols South Africa, and he earned an esteemed 33rd place in the competition that thousands of hopeful contestants enter each year. Shortly after this reality TV experience and having gained a commendable following, Justin released his debut album, Touching Toes Without Clothes.
Aside from being a full-time working musician with a regular presence on the live circuit around South Africa, Justin has drawn the attention from many well-known and established bands and artists who have all been more than happy to include him on their bills and in their tours. These acts include Prime Circle, Parlotones, CrashCarBurn, Shortstraw and internationally acclaimed Shawn Phillips to name a few.
Justin’s second album, Forget and Let Loose, was released in August 2014 with a number of released singles including "I’ll Be There" and "No-one Cares" on regular rotation on radio. Justin co-produced the collection alongside David Grevler.
“Inspiration for the album came from experiences in my life and country, the moments we go through as people," says Serrao. “For me it signifies light at the end of the tunnel, a helping hand from above."
Chris van der Merwe of SA Music Scene, says of Serrao, “From the moment he picked up his acoustic guitar to the moment he put it down, it was like I was lost in a trance of acoustic amazement."
Justin Serrao's latest single, "Sucker" is now reaching the US country music fans. The video for the single premiered on Yallwire, a popular country music video site, and has hit #1 on their "All Genres" chart. The popular country and roots rock blog, No Depression, praises Serrao, saying, "With a heartfelt personality and enthusiastic live performance to back it up, Serrao’s unique approach to traditional American country music will be sure to ignite a refreshing spark in your life." Serrao's "Sucker" video is also on rotation on MTV South Africa the the CMC California Music Channel, broadcasting to 2.4 million households in California.
Stay tuned for more to come from this fast-rising South African country rock artist!
"It's the way she sings with enough body to full a Room. When I beat her the guitar really responds. I've been traveling the country doing 4 gigs a week and she doesn't let me down. Even though she's got a few bruises she still looks and feels Beautiful. Haven't come across another guitar that sounds as good as mine with the combo of the Anthem." - Justin Serrao