When Collective Soul wrapped a tour and made an impromptu stop in Bend, Oregon, they had no idea they were about to discover a new creative spark. In this behind-the-scenes video, frontman Ed Roland shares the story of the band’s first visit to the Breedlove Guitars workshop — a visit that quickly turned into a lasting relationship.
Drawn in by the craftsmanship, care, and passion of the Breedlove team, Roland recalls the moment he sat down to play a guitar on the factory floor — and knew instantly: this was the one. No custom order. No waiting. He wanted that exact guitar. And he’s been playing Breedlove ever since.
With reflections on tone, playability, and inspiration, the video gives fans a glimpse into how Breedlove guitars have shaped the band’s sound — and why they stand apart.
Because for Collective Soul, just like their music…
It’s not the same.
