Ed Roland, lead singer and guitarist of Collective Soul, has a “12-string problem”—specifically, a Breedlove 12-string problem. Known for his raw, vibrant sound, Ed is absolutely hooked on modern, powerful sound of Breedlove’s 12-string guitars, owning more than any other artist we know. So what makes Breedlove 12-strings so captivating for a musician of Ed’s caliber? It comes down to superior sound quality, unmatched playability (Breedlove 12-strings stay in tune better than most), and a unique innovation that puts Breedlove 12-strings in a class of their own. In an industry full of big claims, Breedlove’s approach to crafting 12-strings truly lives up to the hype.
The Historic 12-String Problem
12-string guitars have always posed a challenge. With twice the strings of a 6-string, they create twice the tension on the guitar body, making them tough to engineer. Most brands counteract this with heavier builds, which can compromise the guitar’s resonance and responsiveness. This can leave players feeling like they’re wrestling with a dull, heavy instrument—missing the rich, dynamic tone that makes 12-strings so special in the first place.
The Breedlove Solution: The Bridge Truss
Breedlove’s groundbreaking Bridge Truss redefines the 12-string experience. This innovative design reduces string tension, enabling lighter guitar builds that sound fuller and alive. The result? A 12-string guitar stays in tune better and excel in standard tuning, delivering rich, full-bodied sound—setting a new benchmark for what a 12-string can achieve.
The Best-Playing 12-String
Not only do Breedlove 12-strings sound exceptional, but they play like a dream. The innovative build helps these guitars stay in tune better than any other 12-string—a huge advantage, especially for players who know the hassle of tuning these instruments. Plus, with their lighter construction, our 12-strings perform excellently in standard tuning, providing tonal clarity without the constant need for retuning.
So, Why Does Ed Roland Own So Many Breedlove 12-Strings?
Ed Roland’s collection includes a range of Breedlove models, each suited to different musical needs, from recording to live performances. Breedlove builds the right 12-string for every step in a player’s journey, from seasoned professionals to aspiring musicians. Here’s a look at the lineup that keeps Ed—and countless other guitarists—coming back for more.
The Custom Shop: For 12-String Fanatics
If you’re a 12-string fanatic, imagine the thrill of having a custom model designed just for you. Breedlove’s Custom Shop brings your dream guitar to life, offering limitless options for personalized design, tonewoods, and finishes—all crafted to perfection.
The Oregon Series: A USA-Made Masterpiece
When serious players need a high-end, USA-made 12-string with the quality and playability of a custom guitar—without the worry of taking a custom model on the road—the Oregon Series delivers. Featuring hand-built craftsmanship and Sound Optimization, these guitars provide an immersive playing experience in any setting. Made in our Custom Shop with select sustainable tonewoods, they offer heirloom quality and a balanced, performance-ready sound. View the flagship Oregon 12-String.
The Organic Pro Collection: A Road-Ready Workhorse
For players serious about Custom Shop sound and feel in a guitar they can afford and rely on, Breedlove’s Organic Pro Collection delivers. Crafted with all-solid, sustainably sourced woods, these guitars offer the rich tone and playability of a Custom Shop instrument in a durable, road-ready design. Dependable show after show, the Organic Pro provides exceptional sound, feel, and the best value at its price point. View the Organic Pro Artists 12-String.
The Pursuit Exotic Series: For Advanced Players Seeking Unmatched Tone
If you’re an advanced player seeking unmatched tone and stunning aesthetics, the Pursuit Exotic Series is for you. Featuring exotic tonewoods and Breedlove’s EcoTonewood construction, these guitars deliver impressive resonance, playability, and eye-catching looks—all at an accessible price. View the Pursuit Exotic 12-String.
The Discovery Series: For Beginners and Beyond
Starting your musical journey? The Discovery Series offers exceptional Breedlove playability and rich tone in a simple, affordable package. Designed with the DNA as our custom models, the Discovery Series ensures that even beginners experience Breedlove quality from the start, making learning an enjoyable experience. View the Discovery 12-String.
Experience the Breedlove Difference
Whether you’re crafting a masterpiece in the studio, performing on stage, or just starting out, Breedlove has the perfect 12-string for your journey. From Custom Shop creations to beginner-friendly models, every guitar we build is crafted with dedication to sound quality, playability, and performance.