BREEDLOVE GUITAR COMPANY is teaming up with the Children’s Cancer Association to produce LIVE From the Heart, a series of intimate recording sessions held at CCA’s Portland headquarters, featuring artists such as Black Prairie, Rhett Miller (Old 97s), Amos Lee, and Black Francis (Frank Black, the Pixies) playing acoustic, storytelling sets for an invite-only audience. Each show is videotaped, professionally mixed, and edited into exclusive content for MyMusicRx.org, the online home of CCA’s flagship MyMusicRx program, which delivers in-hospital and online “music medicine” to seriously ill kids.
“Breedlove is proud and excited to be part of the LIVE From the Heart series,” said Colin Besancon, brand manager for Breedlove USA. “Music is a huge part of our lives, and we believe in the positive impact it can make on lifting the spirits of both the kids and artists who participate in the MyMusicRx program.”
Breedlove was first introduced to the Children’s Cancer Association by Grammy-nominated artist/producer Chris Funk, multi-instrumentalist for The Decemberists and Black Prairie. Funk and his wife, Seann McKeel, have worked closely with CCA as MyMusicRx Champions over the last two years, connecting the Portlandbased non-profit with recording artists and music festivals eager to “give back” and support MyMusicRx’s in-hospital and online programs for kids and families touched by life-threatening disease.
